The Context The client is a fast-growing Asia-based healthcare brand The client wished to tap into the Middle Eastern healthcare market as a part of their strategy to grow internationally The client wanted insights before …
The Context The client is a leading dairy company in Saudi Arabia responsible for building strong inroads for both traditional and modern trade in the country The reason behind the company’s growth was product innovation, …
The Context The client is a leading soft furnishing consumer goods company The company had developed a new product and wanted to assess the launch process to identify and address gaps in its existing marketing …
The strategic planning process is a series of steps that you go through as an organisation to determine the following: The direction you want your organisation to head in, aka the Vision Watch: How to Start …
What does your brand need for long-lasting loyalty from customers? Traditionally customer loyalty was built like any other form of loyalty; it was built over time and based on mutual trust and respect between the …
How do you build a strategic plan for your company without any certainty about the future? The situation can be compared to laying down the foundation of a house on a ground that might move …
Technology has the power to greatly increase your organisation’s success when used correctly. In a lot of cases, you can use technology to improve upon the processes you already have in place at your company. …
In the last ten years, digital has shifted from being in the periphery to the forefront of all business activity. This realisation came to many organisations only during the pandemic once countries around the world …
