Digitising for the Future
In the last ten years, digital has shifted from being in the periphery to the forefront of all business activity. This realisation came to many organisations only during the pandemic once countries around the world faced the lockdown. Retailers, manufacturers and knowledge firms had to confront their inadequacy when it came to developing multi-channel strategies, digitising their supply chain, or building functional remote working systems. They were forced into a rapid digital adoption to keep up with the changes and survive.
The sustained nature of the COVID-19 crisis has meant that even nearly 24 months on, there has been no indication that the situation will revert to it’s pre-pandemic stage. There are still many months of disruption that lie ahead as new variants formulate and the number of cases reach new peaks in many parts of the world. The extensive vaccination drives are helping with the recovery but the long and drawn out nature of the crisis means that a lot of the digital habits that consumers and companies have built in the last two years are likely to become permanent.
The clear realisation that digital is now the way of doing business has become globally accepted with the rapid acceleration of adoption. However, organisations need to develop a clear digital vision and roadmap for their business to navigate through the digital adoption and make it a sustainable, long-term solution.
Leaders need to dream with digital
Business leaders are embarking upon 2022 with optimism and trepidation of what is to come but they cannot be too cautious when going digital. It is time for business leaders to dream big. They need to create a long-term vision and execute it relentlessly. Otherwise there are chances that the crisis-driven approach to digital adoption may fall flat as the catalyst of the virus recedes into the background.
Your leader needs to take control of how you will define your digital vision at your organisation. There are three key elements involved in this process. The first one is to build clarity on all the strategic objectives the digital adoption helps your company meet. The digital transformation needs to be backed with a clear and defined purpose so that you and your team can face all the upcoming challenges head on.
The second reason to have a defined strategy is to help your team execute your digital vision with a common overarching goal while reducing the chances of any confusion or conflict among and between teams in your organisation. If you are cognizant of your approach, your team will be more aligned and take on this task with a shared goal and vision Third, a digital vision will help you develop a better focus on meeting the digital initiatives that matter to your business.
There will be less of a tendency to get distracted by any new initiatives that may come out and you will be able to make clear and critical decisions on your digital initiatives when they arise or face any challenges that could come up with the implementation process.